The book highlights unexpected moments of wellness found in ordinary life – from drinking out of copper glassware to hearing birdsong, learning something new, telling a story, mingling, riding in an elevator, or practicing micro-movements and hands-on skills. These experiences map to five core wellness currencies:\u00a0Nutrients, Play, Comfort, Togetherness,<\/strong>\u00a0and\u00a0Legacy.<\/strong><\/p>\n The tone is lighthearted and informative, aiming to inspire brands to see wellness not as an industry, but as a human need they can authentically support.<\/p>\n Tricia Nichols<\/strong>\u00a0is an author and marketing leader whose career has shaped some of the world’s most iconic brands, including Gap, Est\u00e9e Lauder, PepsiCo, and Under Armour, as well as emerging innovators like Independent Pet Partners. Now based in Nashville, Tricia draws on years spent in New York City building a standout marketing career, where she developed consumer-first strategies that helped brands grow with clarity and ingenuity.<\/p>\n Her first book,\u00a0The Currencies of Wellness<\/em><\/strong>:\u00a0<\/em>How Brands Can Shape Everyday Well-being in Unexpected Ways<\/em>, brings together her decades of brand experience with her modern approach to consumer well-being.<\/p>\n Tricia is also the founder of\u00a0Wellbent Co<\/strong>, a consultancy dedicated to helping wellness-minded brands thrive through modern insight and meaningful brand differentiation. She also serves as an angel investor, board advisor, and occasional adjunct professor.<\/p>\n She prioritizes time with her family as part of her own wellness currencies, including their golden retriever, Willie Nelson-who remains blissfully unaware of his name’s legacy.<\/p>\n![\"tricia\"](\"https:\/\/thecurrenciesofwellness.com\/wp-content\/uploads\/2026\/01\/tricia-300x300.jpeg\" "\\"tricia\\"")
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