Everyday life is full of unexpected opportunities to feel good.
We’re already engineered for well-being. We just need to recognize more of the everyday experiences that help us get there.
The Currencies of Wellness reveals where to find them, why they work, and how brands can turn these moments into stronger connections with the people they serve.
Wellness can show up in surprising places.
What if your coffee machine nudged you outside to hear the morning birdsong?
Your toothpaste encouraged you to practice balance while you brushed?
A fast-food restaurant invited you to sing your order?
Or your elevator ride simply made you laugh?
These small moments may not look like wellness. But each can tap into something our bodies and brains already know how to do: move, play, connect, find comfort and feel good.
Five currencies. More ways to think about wellness.
The things that help us feel good can seem unrelated. A new beverage ritual. Outdoor play. A board game. Listening to birdsong. Receiving a compliment. A nostalgic song.
The Five Currencies of Wellness bring these experiences together in a new framework for understanding the everyday influences on our well-being.
Nutrients, Not Toxins
Getting the most out of what we put in, on and around our bodies.
Play & Movement
The many ways we move, play and engage our minds and bodies, bringing us joy, confidence, calm and energy.
Comfort
Not just fluffy robes and blankets. The unexpected experiences that help us feel restored and at ease.
Togetherness
The shared experiences that bring us closer and help us live longer, happier lives.
Legacy
The inherited, crafted and shared experiences that shape what we leave behind.
Grounded in the science of well-being and our feel-good brain chemistry, the book brings the five currencies to life with more than 70 ideas brands can put into practice. The possibilities show up in categories you might never associate with wellness, and more than a few will make you smile.
Meet Tricia
I’ve spent more than two decades figuring out how brands can build stronger relationships with the people they serve, leading consumer engagement and marketing for brands including PepsiCo, Gap, Estée Lauder, Under Armour and Independent Pet Partners.
Along the way, I became fascinated by a different question: What if the everyday experiences brands create could also help people feel genuinely well?
That question became the Five Currencies of Wellness, and this book.
Ready to see wellness differently?
Discover the unexpected ways everyday life can help us feel good, and the ideas brands can use to help make it happen.