The Currencies of Wellness.

A Field Guide to the Unexpected Ways Brands Can Shape Everyday Well-Being

Wellness isn’t built in spas and supplement aisles. It’s built into everyday life, and even the brands that understand this have only begun to scratch the surface.

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What if your coffee machine nudged you outside to hear the morning birdsong?

Your toothpaste encouraged you to practice balance while you brushed?

A fast-food restaurant invited you to sing your order?

Or your elevator ride simply made you laugh?

Everyday brands could make small, intentional choices like these to help people feel genuinely well. The Currencies of Wellness explores what could happen if more brands started thinking this way.

Brand strategist Tricia Nichols argues that the brands surrounding us are already shaping our behavior, our habits, and our sense of well-being. The opportunity is to be more intentional about how they do it, and to use the science of well-being to help guide the way.

Built around five wellness currencies, Nutrients Not Toxins, Play and Movement, Comfort, Togetherness, and Legacy, and the feel-good brain chemistry that powers them, this book offers a new framework for understanding everyday wellness and seventy actionable ideas to put it into practice. The science is real, the possibilities show up in categories you might never associate with wellness, and more than a few of the ideas will make you smile.

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